Copywriter: AI & Luxury Brand Voice

We are seeking a versatile Copywriter to craft the narrative for a portfolio of global luxury hotel brands. This role focuses on creating elegant, high-impact content across digital and print platforms while using AI to enhance productivity and storytelling.

In the luxury world, we believe "less is more." Your job is to ensure our messaging is clear, sophisticated, and perfectly tailored to each property’s unique identity, whether you are writing from scratch, refining an AI draft, or reviewing work from our external partners.

What You’ll Do?

• Multi-Channel Writing: Develop compelling copy for hotel websites, social media, guest brochures, and on-property collateral (menus, welcome cards, etc.).
• AI Integration & Supervision: Actively use AI writing tools to generate drafts and brainstorm ideas. You will be responsible for "humanizing" these outputs, adjusting the tone to fit specific brand nuances—from heritage estates to modern resorts.
• Editing for Clarity: Strip away the "fluff." Ensure every sentence is concise, meaningful, and evokes a sense of 5-star service.
• Agency Oversight: Act as a brand guardian by reviewing and providing feedback on content produced by third-party agencies, ensuring their work meets our internal quality and style standards.
• Global Consistency: Maintain a unified voice across international markets while ensuring the language remains simple and accessible to a global audience.
• The Ideal Candidate
• The Luxury Sensibility: You understand that luxury is defined by precision and restraint. You know how to convey a premium experience without using over-the-top or flowery language.
• AI-Fluent: You are comfortable working with AI tools (like ChatGPT or Claude) and know how to "prompt" them to get the best possible starting point.
• Analytical Editor: You have a sharp eye for grammar and flow. You can spot "AI-sounding" patterns or agency deviations and know exactly how to fix them.
• Open-Minded & Flexible: You are excited by the evolving nature of digital content and are ready to adapt your workflow as new tools and strategies emerge.

Requirements

• 3+ years of experience in copywriting, ideally for luxury, travel, or lifestyle brands.
• Proven ability to use AI tools as part of a professional writing workflow.
• A portfolio showcasing clean, minimalist, and effective copy.
• Strong collaborative skills for managing and reviewing external agency work.

Why Join Us?

You will help define the voice of world-class properties. We offer a forward-thinking environment where we embrace new technology to save time on the "busy work," allowing you to focus on high-level creative strategy.

Growth & Development: We value a matching attitude. If you have a flexible attitude and will to learn, there is significant room here to develop your skills, master new technologies, and take on more strategic responsibilities as the team grows.